Like the majority of hauliers and fleet companies, McCulla, a leading refrigerated transport specialist, was challenged with managing insurance costs, claims, rising fraud, driver training and fuel costs. The major issue that drove them to begin searching for a vehicle camera system (ultimately choosing ProVision’s CameraMatics system) was managing and defending claims in a more efficient way and wanting to better defend those claims.

Following extensive trials of three different systems, they chose ProVision’s CameraMatics system because of its flexibility, quality and powerful platform that provides powerful features to manage fleet risk, driver safety and compliance.

Ciaran Murphy, Head of Sales at ProVision, said: “McCulla was looking for a solution that would provide them with remote cloud access and offer direct control to review all footage at any time. These are key aspects of our system, in addition to a multi-channel setup and upgradeability for the future. It is this all-in-one solution that makes CameraMatics such a compelling choice for fleet operators.”

The company has now used the system for the past two years and over that time they learned how to integrate the system into their day-to-day business practices, and crucially, to supplement their advanced telematics data with the CameraMatics data and footage. Thanks to this approach they have experienced substantial savings in the areas of controlling rising insurance costs, preventing fraud, improving driver training and more efficient claims handling; all of which has led to easier and more effective risk management.

A major element of McCulla’s business is insurance management. Working very closely with their insurers, they have shown how the CameraMatics system not only helps to better defend claims but, more importantly, how it can be used as a full fleet and risk management solution to improve driver and general fleet safety and thereby reduce future accident claims.

The company’s insurers were so impressed by the proposal and had not seen any comparable solution, that they agreed to part-fund the CameraMatics implementation. Brian Beattie, Operations Director at McCulla, said: “Insurance is a major cost to a haulier of our size. Insurers now realise that they need to better profile the fleet on its own merits rather than the traditional pooled risk. They need to facilitate fleets to act, which ultimately reduces the risk they have to underwrite.”

In addition, ProVision’s system allows McCulla to counter the threat of fraud. With incidents occurring on a monthly and, at certain times of the year, even weekly basis, video footage acts as a digital witness, protecting drivers by showing that they were not at fault.

McCulla uses the cameras to review driver safety and performance, ensuring that they drive safely and follow best practice. The operator carries out a combination of checks against their telematics data and the corresponding footage and uses clips as a training aid to allow drivers to improve future behaviour.

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About the Author: John Loughran