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Following on the success of its new F-MAX tractor, winner of the International Truck of the Year award, Ford Trucks raised its growth target and signed an agreement with TIP Trailer Services to expand its aftersales network in Western Europe.
After establishing its presence in the Middle East, Africa, Russia and the Turkic Republics, Ford Trucks continues to grow with new dealers in the European market while accelerating efforts to increase the number of countries to 51 by 2020. Following on the international success of its new F-MAX tractor, which had its world premiere at the IAA Hannover Commercial Vehicles Show and won the International Truck of the Year award, Ford Trucks has reached an agreement to rapidly increase the number of its service locations in Western Europe.
Under the agreement signed between Ford Trucks and TIP Trailer Services, the leading aftersales service provider in Western Europe, TIP will provide warranty services as well as proactive services to Ford Trucks vehicles in the region.
Commenting on the partnership, Ford Trucks Vice President Serhan Turfan said: “In the global arena, Ford Trucks is rapidly growing as a company that combines nearly 60 years of truck production experience with the ability to develop products specific to different export markets. The worldwide appreciation and acclaim for the F-MAX, which we developed from scratch, has been an important driving force that has increased our international growth target. In parallel with our growth target in Western European markets, the cooperation with TIP Trailer Services will contribute significantly to our goal of continuous customer support. We believe that this cooperation will bring very fruitful results for both parties.”
TIP Trailer Services Chief Operating Officer Paul Beadle said: “We are very pleased to enter this cooperation and look forward to supporting Ford Trucks on their strategic growth journey in Western Europe. We believe that this is a tremendous partnership for both sides and will provide many benefits.”
About the Author: John Loughran
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