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Descartes Systems Group, the global leader in uniting logistics-intensive businesses in commerce, has announced its continued sponsorship of True Heroes Racing for the 2022 season.
This is the fourth year that Descartes is sponsoring the team, founded in 2012 as a project to provide Wounded, Injured and Sick (WIS) UK Service personnel and Veterans with the opportunity to become directly involved in all aspects of competitive motorcycle racing.
“We are delighted to have Descartes on board as a sponsor again for this season. We are grateful for the support over the last three years and pleased to be continuing this for a fourth year,” said Phil Spencer, Founder & Team Principal, True Heroes Racing. “At True Heroes Racing, we provide WIS UK personnel and Veterans with the chance to be a member of a team again, immersing them back into the military teamwork ethos and critically with the camaraderie that is often deeply missed. It’s not just about the racing, but the environment and health that comes along with being a part of the True Heroes Racing team. We’re really happy to be supported by Descartes, so we can continue to provide opportunities for those who have served our country.”
The project was founded by a serving British Royal Navy sailor, who had been fortunate enough to return uninjured from several tours in Afghanistan. After working with many injured UK Service personnel on motorsport charity events, he decided to use competitive motorsport as a way of restoring a sense of direction and focus for those who had been injured, and the unique True Heroes Racing was formed. The project’s foundations are based on direct, hands-on involvement and teamwork as part of a motorcycle racing team competing at the highest levels around the UK.
True Heroes Racing’s activities on the track as part of the British Superbike Championships, also enable the organisation to expand its wider support activities in conjunction with the Defence Military Rehabilitation Centre, to provide inspirational respite and holistic rehabilitation activities for military personnel undergoing recovery treatment and their families. These events bring tangible benefits and provide the opportunity for formal holistic recovery activities.
Andrew Tavener, Head of Marketing, Descartes Systems UK
Andrew Tavener, Head of Marketing, Descartes Systems UK adds: “We are very proud to be able to announce our continued sponsorship of True Heroes Racing. This will mark the fourth year of our sponsorship and relationship. They offer something unique and critical for WIS personnel and it is a pleasure to be involved with an inspiring project such as this. We are looking forward to the 2022 season and being able to support the team with the amazing job they do both on and off the track.”
About True Heroes Racing
True Heroes Racing was founded in 2012 with the vision to provide a military style team and environment for WIS Service personnel and Veterans, to promote recovery, health and fitness. The achievements of True Heroes Racing also showcases just what is still possible post injury and inspires both disabled Service personnel and civilians alike. The team has expanded year-on-year since 2012 and now looks to continue this towards becoming the first injured military team racing large capacity machines in the premier British Superbike Class. For more information, visit www.trueheroesracing.co.uk.
About the Author: John Loughran
